MELD is founded by Katie McCormick Lelyveld, a strategic positioning and communications expert who served as the first press secretary to Former First Lady Michelle Obama.
Katie was raised in a house that recorded the news every night (on VHS) to watch together, where her mom would pause the broadcast to discuss not just the story but how the story was told, who was the messenger and who was left out, and how did traditional, gender-based limitations shape stories of ambition and achievement.
It was in these moments that Katie’s formal professional training took place. To pay attention to the details and our shared experiences. To look for ways to build trust and confidence and to draw attention to injustice and unfairness. To be mindful of moments to teach, to empower, to engage – to not alienate – and when opportunities to make change present themselves, to act.
